Brand Development Business Advice Client Spotlight How to Grow a Start Up Online Marketing
The Fibro Lady
Brand Development Business Advice Client Spotlight How to Grow a Start Up Online Marketing

Leah McCullough, The Fibro Lady: 110% Recovered from Fibromyalgia

I met Leah about a year and a half ago. I immediately recognized that she did not have fibromyalgia. I did not see her with fibromyalgia, so I wasn’t sure that she ever actually had it. I asked her if she had any photos, but there weren’t that many. This made sense to me, because […]

Advanced SEO Techniques Brand Development Online Marketing SEO
Advanced SEO Techniques Brand Development Online Marketing SEO

Choosing your domain names (yes, buy more than one)

There are many variables to consider when purchasing your domain name. Here is the list that will help you make some solid choices out of the gate: Of course you want to purchase your company name. You want to use this domain name on your business cards, profiles, signatures and other collateral to build your brand. […]

Advanced SEO Techniques SEO
Advanced SEO Techniques SEO

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]