A part of my job, as a marketing consultant, is helping my clients optimize their marketing budget. It’s not always easy to do that. There are many marketing options so when you own a company you are constantly being approached to spend money, but many of these options are not effective. The longer I work with my clients the more helpful I can be because I help them spend money effectively over time.
There are certain marketing options that don’t cost any money, yet there are companies who pay for those options. Understanding how to spend money, for my clients helps them save money even though they are paying for my services.
I notice that sometimes businesses avoid working with marketing agencies or consultants because they are avoiding spending money, but avoiding spending money is not always the best thing to do and could make for unproductive marketing efforts. If a business owner uses a free email address and that address gets hacked, it could lead to people not trusting that company. Sometimes paying for services is necessary to run a business successfully.
If you are a small business owner and you are trying to figure out how to spend money on marketing give us a call. The first meeting is FREE! We will you talk to you about your current strategy and give you some great resources that are either free or low cost. We will also help you figure out the best way to spend your marketing dollars or to help you figure out what your marketing budget should be!